Required Reading Range

By: Aki Choklat

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Paperback | 11 January 2018 | Edition Number 1

At a Glance

Paperback
232 Pages

Dimensions(cm)
24.6 x 18.9

Paperback

RRP $86.99

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An introduction to the fastest growing sector in fashion, Menswear- Trends is the first publication to explore the as yet untapped world of trend forecasting menswear. This exciting, stunningly illustrated book analyses trends in menswear, and explores the factors that make menswear the most interesting, dynamic and fast-moving sector of today's fashion industry.
Interest in menswear has seen a huge growth in recent years. Menswear- Trends crucially explores how to tap into this growth area and anticipate trends using a diverse range of methodologies. The origins of trends are examined, in terms of how these early ideas filter into the fashion cycle. Readers will be led to think about what individuals can do with this information, and what companies currently do with it.
Menswear- Trends also crucially explores the fundamental relationship of menswear to culture and the socioeconomic factors that enable us to predict the future direction of fashion. This key text analyses not just trends, but also how they evolve and influence what men wear. Menswear- Trends will enable readers to become both trend thinkers and forecasters - and will inspire them to bring new ideas, innovation and strategies to the fashion industry. The final chapter of Menswear- Trends explores life as a forecaster through job profiles, internships and postgraduate options available to readers, providing suggestions and resources for those looking to understand how to enter and succeed within the industry.

Industry Reviews

Menswear Trends is invaluable because it gives an overview of the art and science of interpreting men's fashion through the lens of trend. -- Ben Ewy, Senior Director of Design, Research and Development at Carhartt, USA
Great enthusiasm from the author and subject specialists combines with a rich analysis of trend research, process and realization for menswear. This is a must-have text for anyone studying trends for menswear with significant information that would also support learning in trend development for all fashion and textile subjects. -- Helen Burbridge, Senior Lecturer and Postgraduate Co-ordinator, De Montfort University, UK

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