Redesigning Logos

A collection of the best examples of logo redesign: development, process and real examples.

At some point or another in the life of a company comes that time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect it... When that time comes it is important to take into account several factors so as not to lose the general brand image of the company, and so that the public continues to recognise it, or to make it responsive so that it adapts easily to different media and devices - print media, computer, mobile, tablets, etc.

This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at that solution.

680 colour illustrations

About the Author

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and life. He is also the editor of Design 360° magazine and the Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.