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Markt- Und Unternehmensentwicklung Markets and Organisations : A Service Systems Perspective for Management - Stefan Michael Genennig

Markt- Und Unternehmensentwicklung Markets and Organisations

A Service Systems Perspective for Management

By: Stefan Michael Genennig

Paperback | 11 December 2019

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Stefan Michael Genennig explores digitization-enabled innovation with a service systems perspective. First, the author contributes to understanding the alterations in service systems brought about by digitization and the role of human agents. Based on this grounding, he develops a method for the integration of digital technologies for service innovation and designs a tool for the development of digitization-enabled value propositions. The findings provide valuable insights for managers aiming to integrate digital technologies for innovation, and add to service science.

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