Drawing on cultural theory and interviews with fans, cast members and producers, this book places the reality TV trend within a broader social context, tracing its relationship to the development of a digitally enhanced, surveillance-based interactive economy and to a savvy mistrust of mediated reality in general. Surveying several successful reality TV formats, the book links the rehabilitation of ''Big Brother'' to the increasingly important economic role played by the work of being watched. The author enlists critical social theory to examine how the appeal of ''the real'' is deployed as a pervasive but false promise of democratization.
Industry Reviews
Why has the burst of interactivity celebrated by new media not led to an increase in democracy? In his brilliant analysis of reality television, Mark Andrejevic convincingly argues that surveillance accompanies the fun and flexibility of networked communications. Just like the faux 'stars' of reality TV, we seem all too willing to be watched, to see <U>and be seen<U>. This book is a major contribution to a critical theory of communicative capitalism.... -- Jodi Dean, Hobart and William Smith Colleges
This is a very thoughtful and perceptive study of reality TV, tracing its inscription between the technological logics of surveillance and interactivity, on the one hand, and the changing cultures of celebrity and consumption, on the other. Mark Andrejevic's account succeeds in moving beyond the anatomy of a new media form to provide a critical analysis of broader social and cultural dynamics in contemporary society. -- Kevin Robins, Goldsmiths College, University of London
Mark Andrejevic has written one of the most original, sophisticated, and important accounts of television in years. Its originality and importance is precisely how it explains TV by moving beyond TV-to understand TV through the Internet, to rethink the current mantra of 'interactivity,' and to locate the latest televisual trend ('reality TV') within the long histories of surveillance that have shaped the current 'surveillance economy' and the current applications of video and other communication technologies. Through this project, Andrejevic distinguishes himself as one of the most noteworthy young scholars of media and culture. -- James Hay, University of Illinois at Urbana-Champaign
Why has the burst of interactivity celebrated by new media not led to an increase in democracy? In his brilliant analysis of reality television, Mark Andrejevic convincingly argues that surveillance accompanies the fun and flexibility of networked communications. Just like the faux 'stars' of reality TV, we seem all too willing to be watched, to see and be seen. This book is a major contribution to a critical theory of communicative capitalism. -- Jodi Dean, Hobart and William Smith Colleges
