Read Me

10 Lessons for Writing Great Copy

By: Roger Horberry, Gyles Lingwood

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Paperback | 22 September 2014 | Edition Number 1

At a Glance

Paperback
192 Pages

Dimensions(cm)
1.6 x 19 x 22.8

Paperback

$58.75

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If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

That's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

It includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

Industry Reviews

'Now we have Read Me: Ten Lessons for Writing Great Copy, also by Roger Horberry, this time in partnership with University of Lincoln Lecturer Gyles Lingwood. And with it, we may have the definitive primer for brandwriting in its current form.' Creative Review

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