Quintessence

What You Really Need to Know to Survive in Business

By: Nils Bickhoff, Roland Berger, Philip Kotler

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Paperback | 30 May 2018 | Edition Number 2

At a Glance

Paperback
124 Pages

Edition Type
Revised

Dimensions(cm)
23.5 x 15.5 x 0.66

Paperback

RRP $99.00

$86.75

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This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions.

A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

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