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Questionnaires : Design and Use - Douglas R. Berdie

Hardcover Published: 1st February 1992
ISBN: 9780810818842
Number Of Pages: 344

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The second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard reference and training text for people using survey research techniques. It is a complete source of information on questionnaires for lay persons and professionals--an authoritative discussion of issues combining a review of previous writings with the authors' 15 years of professional experience with questionnaires. Covered are such topics as how to choose between mail surveys and interviews, designing a study using questionnaires, questionnaire format, how to write questions, discussion of response rates, and brief recommendations on analyzing data from questionnaires. A highlight of the book is the fully annotated bibliography containing 494 sources of important work related to survey research conducted over the past 50 years, with a table of contents organized by topic. Extensively illustrated, this book is a must for people in business, marketing, psychology, education, journalism, sociology, health care, government, and all other areas where questionnaires are used.

Industry Reviews

Presentation of material in the text is straightforward and easy to understand...the review of literature in the indexed, annotated bibliography is a unique contribution to the field of survey research and an invaluable resource for someone planning research on survey methodology. The book would be well worth the price for the bibliography alone.--Signews Signals

ISBN: 9780810818842
ISBN-10: 0810818841
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 344
Published: 1st February 1992
Country of Publication: US
Dimensions (cm): 22.0 x 13.82  x 2.36
Weight (kg): 0.48
Edition Number: 2
Edition Type: Annotated

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