Questionnaires

Design and Use

By: Douglas R. Berdie, John F. Anderson, Marsha A. Niebuhr

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Hardcover | 1 February 1992 | Edition Number 2

At a Glance

Hardcover
344 Pages

Edition Type
Annotated

Dimensions(cm)
22.58 x 15.04 x 2.95

Hardcover

RRP $140.00

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The second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard reference and training text for people using survey research techniques. It is a complete source of information on questionnaires for lay persons and professionals—an authoritative discussion of issues combining a review of previous writings with the authors' 15 years of professional experience with questionnaires. Covered are such topics as how to choose between mail surveys and interviews, designing a study using questionnaires, questionnaire format, how to write questions, discussion of response rates, and brief recommendations on analyzing data from questionnaires. A highlight of the book is the fully annotated bibliography containing 494 sources of important work related to survey research conducted over the past 50 years, with a table of contents organized by topic.

Extensively illustrated, this book is a must for people in business, marketing, psychology, education, journalism, sociology, health care, government, and all other areas where questionnaires are used.

Industry Reviews

...an excellent introduction...the bibliography...is of great use to the reader...nontechnically trained individuals...will find this work to be of great use.--American Reference Books Annual

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