Quest for Meaning

A Guide to Semiotic Theory and Practice

By: Marcel Danesi

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Paperback | 9 September 2020 | Edition Number 2

At a Glance

Paperback
212 Pages

Edition Type
New edition

Dimensions(cm)
22.9 x 15.2 x 1.1

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$59.81

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Dating back to antiquity, semiotics is both a "technique" and a "science" that aims to understand the nature of meaning. An academic discipline in its own right, semiotics uses signs, such as words and symbols, to think, communicate, reflect, transmit, and preserve knowledge.

Since the initial publication of The Quest for Meaning in 2007, the world has changed dramatically with the advent of online culture, new technologies, and new ways of making signs and symbols. Updated to reflect these many changes, the second edition includes a comprehensive chapter on the use of semiotics in the Internet age. Written in a student-friendly style, featuring examples from everyday life, the book explains what semiotics is all about and why it is so important for gaining insights into our elusive and mysterious human nature.

Industry Reviews

The role of semiotics in digital humanities is a major contribution to the second edition. The Quest for Meaning aptly implements semiotic theory and practice to areas of artificial intelligence, modeling structure, and digital text.

- Jelena Jovicic, Department of Languages and World Literatures, The University of British Columbia, Okanagan

The second edition of The Quest for Meaning is remarkably accessible without sacrificing the necessary challenge posed by questions of knowledge-making and meaning. The book establishes a sound and ample historical foundation that deftly navigates around rabbit holes.

- Peter Vandenberg, Department of Writing, Rhetoric, and Discourse, DePaul University

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