Qualitative Research Methods

Collecting Evidence, Crafting Analysis, Communicating Impact

By: Sarah J. Tracy

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Hardcover | 4 January 2013 | Edition Number 1

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Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology.

Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner
Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems
Written in an engaging style, with in-depth examples from the author's own practice
Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

Industry Reviews

?This book provides a detailed step-by-step explanation of qualitative data gathering, analysis, and writing, and provides the approach to evaluating qualitative quality. It is designed to provide enough methodological details to be helpful to graduate students and advanced scholars, and is a comprehensive resource for the theoretical undergrounds and practical conduct of methodology.? (NeoPopRealism Journal, 1 August 2013)

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