The most successful leaders in any field don't see themselves merely as managers. They see themselves as the leaders of movements that rally people around common purpose to accomplish big things. Here are the keys to becoming a movement starter.
Jennifer Dulski, the head of Facebook Groups, has been a startup founder, a tech executive, and president of Change.org. She has been the mastermind making change in both the business and activism worlds. And though they may seem diametrically opposed in their missions and methods, Dulski argues that the best leaders in both fields share one crucial trait: they lead movements. Whether you're at a startup or a political campaign, a Fortune 500 company or a local community group, you can turn a mission into a movement by helping others believe that they have the power to change the world.
Dulski teaches readers to accomplish huge goals by tapping into their visions and inspiring others to join the cause, as she has done at as an executive at Google, Yahoo!, Change.org and Facebook. Now she pairs her experience with stories of movement leaders from both the business and activism worlds. Their passions and origin stories vary widely, but Dulski distills the common themes from these change-makers' experiences into a few key takeaways. For instance:
Passion is an equalizer: Sharing your passions can cut across hierarchy and difference to inspire others. Founder of Drybar Alli Webb was a stay-at-home mom passionate about helping women feel good. That belief helped Drybar grow from a two-person business to a $70 million company in just nine years.
* Ask "why not me?" instead of "why me?": Ordinary people can move mountains. When she was 17 and went bra-shopping with her 13 year-old sister, Megan Grassell became frustrated that only overtly sexual bras were available for young girls. In response, she founded Yellowberry, which is now a thriving business and movement to empower young girls.
* Encourage others with vulnerability: openness about your struggles catalyzes deeply human connections that can inspire and persuade others. Dulski's own journey to write this book began when she shared the story of her daughter's serious illness in a keynote speech, and found an enormous response from the audience.
This is an invaluable resource for all would-be leaders who want to make an impact on the world.
"An inspiring call to arms for everyone who wants to change the world." --Arianna Huffington "Yes! Yes! Yes! If we want to live in a world in which each of us can wake up inspired, feel safe at work and return home fulfilled at the end of the day, then we need more books like this one! Dulski discovered firsthand what it takes to move from being a manager of people to becoming a leader of movements. Now the rest of us can learn what she learned and join the movement. I'm in . . . the question is: are you?" --Simon Sinek, optimist and author of Start with Why, Leaders Eat Last, and Together Is Better
"Drawing on her experiences as a key leader at Change.org and Facebook, Jennifer Dulski shows aspiring organizers what they need to do to start movements that create massive positive impacts. For anyone who wants to change the world, this is crucial reading." --Reid Hoffman, cofounder of LinkedIn and coauthor of The Alliance and The Startup of You
"Purposeful teaches readers how to bridge the gap between a great idea and real impact, helping you learn how to lead world-changing movements yourself." -Tony Hsieh, CEO of Zappos.com and author of Delivering Happiness
"Jennifer provides a fresh take on leadership, combining the best techniques from business and social change to help you transform your passion into a movement. She shows how all of us can create positive change in the world and make our lives purposeful." --Ben Rattray, founder and CEO of Change.org
"Having worked with Jennifer for a number of years, I had the opportunity to see her evolve and develop a leadership style that always put the team first, unified them around a clear and inspiring sense of purpose, and delivered results. In Purposeful, she shares her approach, as well as the stories of effective leaders who rally others around a common purpose to create meaningful change." --Jeff Weiner, CEO of LinkedIn