Public Relations

Principles, Origins, and Practice

By: Jensen Moore, Samuel Sims, Katerina Tsetsura, Cynthia Frisby

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Paperback | 6 November 2025

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412 Pages

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This textbook guides readers through the multifaceted world of public relations (PR), examining its role and evolution in a society that is rapidly changing due to technological advances and cultural shifts. It offers a holistic view of PR by exploring the importance of reputation and relationships, PR's impact on societal norms, its application in times of crises, the significance of ethics and laws, and the importance of diversity within the field.

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