When I started my career as project manager, I was wondering why the project managers are not considered business men, and have always considered as technicians who know how to manage. After several years of experience and study, I have come to the conclusion that the gap between businesses and projects are the main cause of the so-called "failures in projects". And I asked myself: how there are still so many companies that survive, doing so disastrous projects?
Obviously in the creation of economic value chain, projects are part of the beginning of the cycle of investment and revenues are generated by products that projects begin to generate, once concluded. Companies that fail are those that cannot generate, with the project and the product, sufficient economic value, paying above the cost of capital used.
Separating the projects from production, losing the integrated business vision, working by "silos", without seeing the whole value chain and, additionally not measuring the economic value as we mentioned, the results of the projects will always be in doubt (even if considered successful!), because we won't know if they are really generating wealth.
In this book, the author goes from theory to practice, showing the way to create a bridge between projects and production, to see in what way, between both, we can maximize the economic value, analyzing the impact of projects from different points of view; from marketing, strategy, finance, production and risks, considering the most important risk: the risk of not generating wealth.
