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Project Fear : How an Unlikely Alliance Kept a Kingdom United, But a Country Divided - Joe Pike

Project Fear

How an Unlikely Alliance Kept a Kingdom United, But a Country Divided

By: Joe Pike

Paperback | 23 March 2016

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It was a unique and bizarre moment in British political history: the three main Westminster parties working together to prevent the break-up of the United Kingdom. Yet, despite sustaining a defeat that caused the resignation of Scotlands' longest-serving First Minister Alex Salmond, the Scottish National Party has grown stronger than ever. They have turned their referendum failure into a stunning general election success, almost wiping out their rivals and creating a dynamic new force at Westminster. Based on over fifty off-the-record interviews with key figures, Project Fear begins with a tour through the travails of the referendum's much-criticised 'No' campaign. It continues through the secret preparations for the TV debates, the moment when an eleventh-hour opinion poll showed the 'Yes' campaign ahead for the first time, and finally the nail-biting wait for results. It then explores the dramatic aftermath, the SNP's tsunami surge of support and how Alex Salmond and Nicola Sturgeon made headlines at the UK's most unpredictable election in a generation.This is the first in-depth account of what was really happening behind the scenes as the 2014 referendum and 2015 general election left a kingdom united, but a country divided.
Industry Reviews
'A great read...' Nicola Sturgeon; 'Shocking, riveting and hilarious. The Scottish Thick of It.' Owen Jones; 'Fascinating.' Fraser Nelson, The Spectator; 'Remarkably revealing and often amusing.' The Guardian; '[An] adrenaline-fuelled, blood and guts account.' Prospect; 'Explosive.' Daily Mail;

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