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Profitable Direct Mail Appeals

Planning, Implementing, and Maximizing Results

By: Scott C. Stevenson (Editor)

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Paperback | 29 March 2013 | Edition Number 2

At a Glance

Paperback
50 Pages

Edition Type
Revised

Dimensions(cm)
27.94 x 21.59 x 0.26

Paperback

$127.55

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Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.

Important topics covered include:

Planning and scheduling
Personal appeals
Building mailing lists
Donor outreach
Writing calls to action
Direct mail testing
Targeting specific groups
Testimonials
Pledge forms
Response rates
Analyzing results
Bounce backs

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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