My Wish Lists Login / Join

Brand Mover

Name: Brand Mover
Brand: Advantage Media
Price: 48.75 AUD
Availability: PreOrder

How to Lead Audiences from Apathy to Advocacy

By: Marc Paulenich

Write A Review

Hardcover | 27 October 2026

At a Glance

Format
Hardcover

Dimensions(cm)
22.86 x 15.24

Hardcover

RRP $49.99

$48.75

or 4 interest-free payments of $12.19 with

Available: 27th October 2026

Preorder. Will ship when available.

Build Advocates, Not Just Awareness

Most brands know how to capture attention. Few know how to hold it, and even fewer know how to transform it into loyalty that lasts.

In Brand Mover: How to Lead Audiences from Apathy to Advocacy, marketing veteran Marc Paulenich presents a framework that goes beyond traditional marketing funnels to address the real challenge facing today’s brands: customer indifference.

Drawing on decades of agency leadership and client success stories spanning healthcare to hospitality, Paulenich introduces the Brand Mover model. The model guides customers through four critical emotional stages: Apathy, Awareness, Alignment, and Advocacy.

Inside, you’ll discover:

How to break through the noise in an oversaturated marketplace
Align brand strategy with authentic storytelling
Create emotional signals that resonate across every touchpoint
Transform passive customers into active brand champions

Written for CMOs, marketing directors, and business leaders who recognize that sustainable growth comes from relationships, not just transactions, Brand Mover provides actionable strategies grounded in real-world results. Whether you’re launching a new brand, revitalizing an established one, or seeking to deepen customer relationships, this book shows you how to move audiences from indifference to advocacy—and build a brand that people genuinely care about.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.