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The Retention Trap

Stop Measuring Turnover, Start Measuring Talent Investment

By: Mark Peters

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Paperback | 3 June 2025

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Retention strategies have failed. The demographic future is bleak. Big companies and big governments have a plan—do you?

In this eye-opening book, The Retention Trap, Butterball Farms CEO Mark Peters challenges leaders of small and mid-sized businesses to break free from a cycle that prioritizes costly wages and benefits without addressing the deeper issues that lead to employee turnover. For thirty years, Peters focused on traditional methods, only to discover that they often miss the mark and fail to deliver lasting results.

It wasn’t until recently that Peters uncovered the sophisticated strategies used by large organizations—strategies that many small and mid-market leaders may overlook as they focus on the immediate demands of their business. These approaches, while proven effective on a larger scale, can be adapted to suit the unique needs of smaller businesses. This book reveals how to make those strategies both accessible and impactful.

Peters urges you, as a leader, to shift your mindset. Instead of fearing turnover, delve into what truly motivates your employees. By embracing this understanding, you can cultivate a culture that is both enterprise-centric and people-centric, turning talent investment into a powerful competitive advantage.

With 40 percent of workers actively seeking new opportunities, the competition for talent is fiercer than ever. Peters’ insights are both timely and essential. The Retention Trap encourages leaders of small and medium size enterprises to learn from the strategies of large organizations and apply their entrepreneurial problem-solving skills to create thriving workplaces that attract and retain top talent.

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