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Ready, Fire, Aim

How I Turned a Hobby Into an Empire

By: Melissa Carbone

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Hardcover | 10 October 2017

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Entrepreneur Melissa Carbone scares people for a living—and she does it so well, she has her market cornered.

Melissa Carbone's company, Ten Thirty One Productions, creates immersive horror experiences with life-like monsters and magic and other frights. More than 500,000 guests have attended her attractions and they show no sign of slowing down.

But it wasn't always this way—an activist and lifelong horror fan, Melissa built her brand from the ground up, and in order to do that, she had to surmount her number-one obstacle: fear of failure.

Known for securing one of the largest investments in the history of the show from Mark Cuban on ABC's Shark Tank, Melissa lives by the philosophy that it's important to dream epically and have the guts to jump for it. And success has followed. Collaborations and relationships with iconic industry and political leaders like Live Nation, Legendary Pictures, and the White House are just a small piece of the story.

In Ready, Fire, Aim: How I Turned a Hobby Into an Empire, Carbone shares her philosophy of embracing all the shots that hit—and the ones that missed—that enabled her to turn her hobby into an empire. She will reveal the secrets, tips, and anecdotes that can help you turn your dreams for your career into your reality.

You will find inspiration to:

Choose boldly: Choose to be in the top .1% of successful individuals—every day

Activate your ideas: Activation is where millionaires and billionaires are made—this is the key difference between the dreamers and those who have it all

Kill the fear of failure: Failure is the best way to prepare you for success

Building your empire will require constant learning, reinvention, and growth. Ready, Fire, Aim is the story of entrepreneurship that pushes you to live with the audacity to take the first shot.

Industry Reviews

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""Ready, Fire, Aim is a refreshingly candid and real approach to making bold choices, relentlessly activating and fearlessly daring to capture the dream life. . . . This book will become a bible to the next generation of entrepreneurs.""

—Jillian Michaels, New York Times bestselling author, leading fitness expert, and life coach

""Melissa Carbone is passionate, funny, and really smart—but most of all, inspiring. This book will give you the confidence to get to the next level in your career and your life.""

—Michael Rapino, CEO of Live Nation

""Melissa Carbone really breaks down success into an actionable process that is both inspirational and vulnerable. In Ready, Fire, Aim she allows her personal stories to be shared as examples of her topics and makes the content so impactful. This book is a beautiful example of entrepreneurial inspiration.""

—Marty Singer, entertainment power attorney

""Melissa Carbone has wowed people with her talent and guts. Ready, Fire, Aim is bold, actionable, and a rare opportunity for aspiring entrepreneurs to get personal mentorship from someone who has really walked the path.""

—Jason Blum, CEO of Blumhouse Productions
"

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