Custom Nation

Why Customization Is the Future of Business and How to Profit From It

By: Anthony Flynn, Emily Flynn Vencat

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Paperback | 15 November 2012

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Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits.

In Custom Nation, learn:

Why customization is key to today's businesses and what does and doesn't work

How to incorporate customization in new and established businesses to make your products stand out and sell

What strategies work for the most successful and profitable custom brands

Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.

Industry Reviews

"
""...an excellent primer for those looking to cash in on an important area of growth.""

—Publishers Weekly

""A must-read for all entrepreneurs—and anyone else interested in the future of business.""

—Frank Piller, Head of MIT's Smart Customization Group

""Flynn and Vencat have brought the future to you today. This book chronicles how humankind's drive for self expression has evolved and where it is heading.""

—Bob Marino, CEO of CafePress

""Entrepreneurs are delivering unprecedented customer value by harnessing innovative business models to provide top quality custom products at affordable prices. Custom Nation takes a good look at the history of customization, who's doing it well, and where it is headed.""

—Robert Keane, CEO and Founder of Vistaprint

""As CEO of a company whose products are driven by customization, I can confidently say that consumers want specialized, ownable products—and this book shows you how to build a loyal customer base and improve your bottom line.""

—Jeffrey Housenbold, President and CEO of Shutterfly

""Custom Nation identifies a new space for an entrepreneur to create and grow a business, marrying the evolving technologies of customized production and distribution with the enabling power of internet communications to closely fit customer needs.""

—Norman E. Toy, Columbia Business School

""A quick and entertaining read, Custom Nation captures the essence of how and why customization has become such a crucial part of the modern consumer experience. The book makes it easy for aspiring customizers to leverage this wealth of knowledge to build the successful CIY business of their dreams.""

—Jeff Beaver, Co-Founder and Chief Product Officer of Zazzle

""Customization is the buzzword in business these days and Custom Nation explains how to approach customizing effectively and make the most out of it.""

—Jan-Christoph Goetze, CEO and Founder of PersonalNOVEL
"

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