The Science of Hope

A breathtaking visual journey exploring why certain animal species capture our attention, and showcasing hopeful conservation efforts around the world.

From polar bears to mountain gorillas, penguins to sea otters, certain animals capture our imagination. These are the animals that become mascots for conservation campaigns. By why these creatures instead of other equally endangered animals? The answer lies in their cuteness or charisma!

The great white shark fascinates us even as we fear it. The comical waddle of the penguin entrances us. Illustrated with breath-taking images by one of the world’s leading wildlife photographers, The Science of Hope informs as it educates, describing the psychology and science behind our desire to connect with these animals while promoting a message of hope by highlighting positive conservation efforts around the world.

About the Authors

Dr Wiebke Finkler is a creative marketing researcher, filmmaker and science communicator. With a background in marine biology, Wiebke has a special interest in how filmmaking combined with community-based social marketing can be used as a tool for human–wildlife management, sustainable development, conservation, and social good.

Scott Davis is a wildlife researcher and professional photographer specializing in wildlife, travel, documentary and editorial imagery. Originally trained as a wildlife and marine biologist, Scott’s research, photo assignments and expeditions have repeatedly taken him to the far-flung corners of the globe and all seven continents.