New Wave Vision

From his backyard at 15 to building an award-winning global company and a No 1 bestselling surfboard brand

This book is about creating something - no matter your passion, age or industry. Behind every innovative product there is a creator, a vision and a story.

New Wave Vision centres around Hayden Cox's story - a young person in business who started his brand Haydenshapes at age 15, challenged an industry and, through passion, grit and enterprise, created a global bestselling surfboard brand known for innovative design and collaborations with the world's best.

This book is experience driven and shares the realities, the lessons, the highs and the lows. It is not an overnight success story nor is it a how-to. It's a candid first-hand take on nearly two decades of building from ground up, innovation, surviving through challenges and backing yourself - with insights and real experiences shared by some of the most influential names in the business world, from the co-founder of Google Maps to skater Tony Hawk, the founder Oakley, Aesop, and others.

About the Author

Hayden Cox is an award winning Australian entrepreneur and the owner, director, and founder of Haydenshapes Surfboards, the bestselling global surfboard brand celebrated for its patented, innovative technology, FutureFlex. With offices and manufacturing in both Australia and USA, Haydenshapes is distributed across seventy countries, with 600-plus retailers worldwide. As founder of the business and designer and inventor of FutureFlex, Cox has collaborated in design projects with Alexander Wang and Audi, and is the winner of numerous design awards—in 2014, Surfboard of the Year in the Australian Surf Industry Awards for his Hypto Krypto surfboard; the Innovative Design Award in the inaugural Australian Good Design Awards for his FutureFlex Technology; and the Worlds #1 Selling Surfboard for Stab Magazine. In 2012 Cox was winner of ABC’s New Inventors Program, and in 2011 he won News Limited’s Young Entrepreneur of the Year.

Hayden Cox lives in Sydney with his wife Danielle Cox, Director of Publicity and Marketing for Haydenshapes.