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Black Belt : A masterclass for start-ups and entrepreneurs - Joseph Healy

Black Belt

A masterclass for start-ups and entrepreneurs

By: Joseph Healy, David Hornery

Paperback | 28 February 2023 | Edition Number 1

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Finance industry veterans Joseph Healy and David Hornery reveal how they successfully started Judo Bank and disrupted the Australian banking market against all odds in this business masterclass for leaders, startups and entrepreneurs.

Disillusioned with the four big Australian banks’ culture and strategy, Joseph Healy and David Hornery started thinking about a startup that would improve and disrupt the immovable banking sector.

Although they were self-professed ‘no spring chickens’ who fell outside of the usual millennial startup entrepreneur demographic, they forged a plan to start a new bank that would service small and medium-sized businesses (a sector the big banks were neglecting) in a highly regulated industry monopolised by four of Australia’s biggest companies.

Inspired by the Netflix mantra ‘that will never work’, Joseph and David founded Judo Bank in 2016. The name is a nod to the fact that in judo, the smaller, weaker person can overpower a stronger opponent through the efficient use of energy.

In Black Belt the authors share keys lessons from the Judo journey and their decades in business prior to the startup, including how to:
  • Find and stick to your niche
  • Act like a David and succeed as the underdog against Goliaths
  • Be 100% clear on your purpose
  • Continuously work on your culture.
This is true masterclass in planning, launching and scaling a successful business against all odds. Follow their advice and you too could be a Black Belt leader and entrepreneur.
Industry Reviews
I can t think of a tougher challenge to be taken from start up to a successful enterprise than what the Judo team has done in one of the most competitive banking environments in the world. This is a great read.' - Mark Bouris AM

Enjoy the ride and the read, through euphoria and despair, joy and heartbreak. There s no more important task for the world s future than to groom more entrepreneurs. If you re going to be one of them, consider Black Belt your go-to guide.' - John Mullins, Associate Professor of Management Practice, London Business School and author of Break the Rules! The Six Counter-Conventional Mindsets That Can Help Anyone Change the World

A must-read for all aspiring entrepreneurs seeking to develop start-ups or restructure their existing businesses.' - Paul Constantinou AM, Founder, Quest Apartment Hotels

The founders of Judo Bank have over 70 years of combined international banking experience, but they had to completely rethink their approach to banking to turn an idea into a remarkable story. While banking is the backdrop, the problems they faced will resonate with all entrepreneurs and the lessons in the way they wrestled with the challenges of creating, launching and spectacularly growing a start-up make this an absolute gem of a book for any aspiring entrepreneur.' - Colin McLeod, Professor, Faculty of Business and Economics, University of Melbourne and Executive Director, Melbourne Entrepreneurial Centre, University of Melbourne

Black Belt contains a wealth of sage advice and keen insights, distilled from the authors inspiring firsthand account of the creation of Judo Bank. This book can serve as a valuable and practical guide for aspirant change-makers.' - Steven Maguire, Professor of Strategy, Innovation and Entrepreneurship, the University of Sydney Business School

Black Belt is a must-read material for every business student, entrepreneur, industry professional and corporate leader aspiring to create a better, just, ethical and moral world. This book sincerely deserves a place in every business school s library.' - Dr Dimitrios Salampasis (MAICD), Director, Master of Financial Technologies

With insight, humour and real-life examples, Healy and Hornery reveal a design for the idea-to-unicorn journey to appreciate and apply. Black Belt is a precious leadership tutorial for anyone who truly wants to grow themselves, others and a great business.' - Mickey Connolly, founder of Conversant, co-author of The Communication Catalyst and The Vitality Imperative

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