Entrepreneurial Management in Small Firms - Ian Chaston

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Entrepreneurial Management in Small Firms

By: Ian Chaston

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Paperback | 3 November 2009

At a Glance

Paperback
272 Pages

Dimensions(cm)
24.41 x 16.99 x 1.47

Paperback

$133.10

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- Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.

Industry Reviews

Recognizes that small businesses are not just "little big businesses", that they define a relatively unique management context ... a useful tool for studying entrepreneurial management in small firms, packed with pertinent case studies Professor Pauric McGowan Director of the Northern Ireland Centre for Entrepreneurship (NICENT), University of Ulster This textbook carefully examines how small businesses identify new entrepreneurial opportunities, undertake effective market research, develop new products and launch them into the market successfully with appropriate marketing strategies...Undoubtably the author has made an effort to arouse the entrepreneurial enthusiasm of business school students in their future careers. In addition they will be convinced that the abstract theoretical concpets in the book are actually adapted by different industrial sectors in the real worlds Jinmin Wang The International Journal of Entrepreneurship and Innovation

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