How Star Wars Conquered the Universe

The Past, Present, and Future of a Multibillion Dollar Franchise

By: Chris Taylor

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Paperback | 23 November 2015

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Forty years and $37 billion later, on the eve of Episode VII, the first complete history of Star Wars - from Lucas's early drafts to the present day.

Why do most people know what an Ewok is, even if they haven't seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did 'Jedi' become an officially recognised religion? When did the films' merchandising revenue manage to rival the GDP of a small country?

Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how Star Wars has attracted and inspired so many fans for so long.

About the Author

Chris Taylor is the deputy editor of Mashable, the world's largest social media and technology news website. He has covered the intersection of business and culture for two decades as a writer and editor for Time, Business 2.0, Fortune Small Business, and Fast Company. A graduate of Merton College, Oxford and the Columbia University Graduate School of Journalism, he lives in Berkeley, California.

Industry Reviews

'A rollicking good story about that paints surely the most complete portrait of George Lucas to date'
Dave Eggers

'An affectionate and hugely entertaining book'
Simon Pegg

'Smart. Eloquent. Definitive. This is the book you're looking for'
Lev Grossman

'It's impossible to imagine a Star Wars fan who wouldn't love this book. There are plenty of books about Star Wars, but very few of them are essential reading. This one goes directly to the top of the pile.'
Booklist (starred review)

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