The Morgan Trust

Attractively designed and illustrated by well-known cartoonist Seth (creator of several New Yorker covers, graphic novels, etc.)

Small trim size and inexpensive price = perfect for register display.

Seth-designed loader ideal for register placement available.

"2018 was the first time I put out an entire [Christmas Ghost Stories] display, and they flew off the shelf ... collectively, the books were right at the top of my bestseller list for the season."-James Crossley, Madison Books (Seattle, WA)

"When we put our first display of Christmas Ghost Stories on the counter in 2016, we weren't expecting them to sell as quickly as they did! Now we know to order A LOT way in advance of December. Our customers continue to love this series, and so do our staff."-Marlene England, Curious Iguana (Frederick, MD)

"We faced [XGS] out together on the shelf and our customers LOVED them. We sold far more than we anticipated. We're bringing back the ones that sold last year and have new ones on order as well."-Susan Skirboll, Kramerbooks (Washington, DC)

Similar series of Xmas Ghost Stories by Galley Beggar Press have sold 30,000+ in UK.

Very strong response from media looking for "feel good" holiday news stories from multiple angles, including: 1) reviving old traditions, 2) novel and appealingly counter-intuitive take on Christmas as a spooky time of year, 3) Seth's recognition and reputation for great interviews 4) inclusion in holiday shopping gift guides

Potential marketing to specialty shops, incl. comic book stores, Christmas gift stores

Striking design and classic stories make the books appealing as collectibles