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In the Black

My Life

By: B. Denham Jolly

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Hardcover | 14 February 2017

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Winner of the 2017 Toronto Book Award

A remarkable memoir about achieving prosperity in the face of relentless prejudice

In the Black traces B. Denham Jolly’s personal and professional struggle for a place in a country where Black Canadians have faced systematic discrimination. He arrived from Jamaica to attend university in the mid-1950s and worked as a high school teacher before going into the nursing and retirement-home business. Though he was ultimately successful in his business ventures, Jolly faced both overt and covert discrimination, which led him into social activism. The need for a stronger voice for the Black community fuelled Jolly’s 12-year battle to get a licence for a Black-owned radio station in Toronto. At its launch in 2001, Flow 93.5 became the model for urban music stations across the country, helping to launch the careers of artists like Drake.

Jolly chronicles not only his own journey; he tells the story of a generation of activists who worked to reshape the country into a more open and just society. While celebrating these successes, In the Black also measures the distance Canada still has to travel before we reach our stated ideals of equality.

Industry Reviews

“Denham introduced the first Black owned and operated radio station in Canada’s history, and, in doing so, brought Urban music to Canada for the first time, introducing successful Canadian Urban artists like Drake, Kardinal Offishal, Jully Black, K-OS, K’naan, Swollen Members, Choclair, and many more to commercial airwaves. He is a recognized philanthropist and a visionary leader who possesses an uncanny balance of social, fiduciary, and political imperatives. On a personal note, he has impacted my life greatly as a mentor, friend and role model.” — Farley Flex, Queen Elizabeth II Diamond Jubilee Award Recipient, National UNICEF Ambassador, B’nai Brith Canada Special Advisory Council League of Human Rights, and BBPA Harry Jerome Award Recipient for Entertainment & Community

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