The Soul Instinct

From Beatrice Dixon, founder of The Honey Pot Company, comes an inspiring memoir about overcoming adversity—personally and professionally—by trusting her intuition and following what she calls her “soul instinct” to build the life of her dreams.

Beatrice Dixon, cofounder and CEO of The Honey Pot Company, shares the powerful story of how trusting her dreams—and her inner voice—led her to build a groundbreaking well­ness brand and transform her life. The Honey Pot Company was born from a literal dream, in which Dixon’s late grandmother shared a recipe for an herbal remedy. When Dixon woke up, she went to her kitchen and formulated what would become the brand’s first product.

But Dixon’s story didn’t start—or stop—there. From being born prematurely without a nose or a forehead to navigating a scrappy adolescence, and pitching a vaginal wellness brand to rooms full of male investors, her journey has been anything but conventional. Through it all, she relied on her “soul instinct” to guide her.

Part memoir, part self-help book, The Soul Instinct is a raw, motivating look at the power of inner wisdom from one of the most influential voices in wellness today—and one of the few Black women to raise significant venture and private equity capital. Dixon imparts the lessons she’s learned throughout her life, including:

• How you must get lost to find your way
• There’s nothing to be ashamed of
• When you don’t know how, do it anyway
• Choose you
• Excellence is the baseline in everything you do
• How to build community in a crisis
• The importance of nurturing your soul

Fascinating, candid, and funny, The Soul Instinct will inspire readers to tap into their intuition and own their story. “The journey is in the seeking.”