The Real Madrid Revolution

How the World's Most Successful Club Is Changing the Game - for Their Team and for Football

By: Steven G. Mandis

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Paperback | 19 November 2024

At a Glance

Paperback
352 Pages

Dimensions(cm)
22.7 x 15.4 x 2.7

Paperback

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Axiom Business Book Awards Silver Winner

2025 International Book Awards Finalist in Sports

Real Madrid’s innovative, modern strategies may not only keep them on top—but save soccer itself.

Featuring behind-the-scenes coverage and expert analysis, this book gives fans an up close and personal look at one of the world’s most legendary teams during a major crossroads for the sport.

Former Columbia Business School adjunct professor Steven G. Mandis, who analyzed Real Madrid’s path to success in The Real Madrid Way, returns to examine how the club is coping with systemic changes in the sport of soccer and innovating the sport in the process.

Founded in 1902 and granted a royal title by the king of Spain in 1920, Real Madrid Club de Fútbol went onto become the world’s most valuable sports team (by revenue), most popular sports team (by social media followers), and most successful sports team (by number of trophies).

But today, this legendary, member-owned soccer team faces significant challenges, including:

Soccer losing the global entertainment battle against other sports and platforms
The proliferation of closely government-related, private equity, and multi-club ownership models—while Real Madrid are a not-for-profit club owned by 92,000 members
The financial dominance and further separation of the English Premier League, the so-called “NBA of football”
The conflicts of FIFA and UEFA being both regulators and hosts of tournaments
A more congested schedule, leading to a glut of matches and more player injuries
Players who earn more from endorsements than from playing the game
An explosion of media platforms that enable a young generation of global fans to watch and engage with sports and entertainment in new and nontraditional ways

With their top-tier status, not to mention the supremacy of their sport, hanging in the balance, Real Madrid’s trademark passion and values have never been more important. The Real Madrid Revolution showcases what it takes to stay on top when external forces are not working your favor—and how to innovate to be stronger than ever.

Industry Reviews

“It doesn’t matter if you are a soccer or Real Madrid fan, you will look at sports and business in a different way after reading this book.”
—Billy Beane, former executive vice president of baseball operations and minority owner of the Oakland Athletics

“With unprecedented behind-the-scenes access, this book is the most complete study of Real Madrid and football ever done, analyzing them both on and off the pitch.”
—David Hopkinson, former president and COO of Madison Square Garden Sports

“I thoroughly enjoyed The Real Madrid Way and implemented many ideas inspired by the book to help improve the NHL Florida Panthers. This new book will do the same.”
—Matthew Caldwell, president and CEO of the Florida Panthers

“The book magisterially penetrates through all the mystique of Real Madrid, football, and sports. This is the ultimate look behind the regal velvet ropes and steel curtains both in the boardroom and locker room at the most successful team in sports.”
—Ray Hudson, CBS soccer commentator

“What sets this book apart from other books written about Real Madrid is the thorough research and incredible information from Steven’s complete access to the club.”
—Kiyan Sobhani, host of the Managing Madrid Podcast

“The untold story of Real Madrid’s journey to winning six European Cups in ten years and their transformative impact on football.”
—Stewart Wolfenson, president of the Peña Madridista Los Angeles, and Duong Nhat Nguyên, president of the Peña Madridista Vietnam

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