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Relentless Caring : If You Don't Give a Damn, Don't Expect Anyone Else To - William H. McGill

Relentless Caring

If You Don't Give a Damn, Don't Expect Anyone Else To

By: William H. McGill

Hardcover | 5 March 2024

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As founder and executive chairman of MarineMax and with kindness as his True North, William H. McGill Jr. helped transform the company from a small disparate group of boat dealers into a highly profitable $2 billion global conglomerate.

In Relentless Caring, McGill shares what he's learned about how to truly care about others 24/7 and generate solid profits at the same time. Readers will learn-
  • Why having the right people in the right jobs matters
  • How to find the right team members and take care of them and their families, including providing high-quality, low-cost health care
  • Why long-term thinking is essential for success
  • Why persistence, consistency, and risk are essential for growth
  • Why investing in basic tools like personality profiling and a structured hiring and promotions system contribute to making the right decisions

Relentless Caring is a practical playbook for "managing from the heart"-tirelessly delivering goodness and kindness to your team members and to customers to build strong loyalties that can buoy your organization even in the most challenging economic waters.

By delivering kindness every day at all levels of your organization and to all your customers, you will earn dedicated employees and repeat customers-and, ultimately, profitability.

This step-by-step guide details an approach to leadership focused on caring about the well-being of others.


As founder and executive chairman of MarineMax and with kindness as his True North, William H. McGill Jr. helped transform the company from a small disparate group of boat dealers into a highly profitable $2 billion global conglomerate.

In Relentless Caring, McGill shares what he's learned about how to truly care about others 24/7 and generate solid profits at the same time. Readers will learn-
  • Why having the right people in the right jobs matters
  • How to find the right team members and take care of them and their families, including providing high-quality, low-cost health care
  • Why long-term thinking is essential for success
  • Why persistence, consistency, and risk are essential for growth
  • Why investing in basic tools like personality profiling and a structured hiring and promotions system contribute to making the right decisions

Relentless Caring is a practical playbook for "managing from the heart"-tirelessly delivering goodness and kindness to your team members and to customers to build strong loyalties that can buoy your organization even in the most challenging economic waters.
Industry Reviews
"""Bill McGill is a true visionary who has literally transformed an industry with his entrepreneurial mindset, relentless pursuit of innovation, and true understanding of the importance of every person . . . He truly leads from the heart.""
Rebecca J. White, PhD, James W. Walter Distinguished Chair of Entrepreneurship, University of Tampa, and Director, John P. Lowth Center for Entrepreneurship

""Bill McGill expresses the meaning of culture in two words: relentless caring! This book is a must-read for anyone who cares about building a ‘family team' of leaders with common values, constancy of purpose, and continued process improvement . . . Relentless Caring is the blueprint of how Bill started a company and over time built it into a $2 billion conglomerate that amazingly maintains the integrity and values of a family thanks to his relentless caring.""
Dick Lazzara, Principal, Lazzara Creative, and former President and Designer, Lazzara Yacht Corporation

""Relentless Caring is in part an MBA manual that shows how sincere caring can turbo-boost all leadership methods. Bill uses his experiences, peppered with quotes by famous people, to teach how sincere caring can make leadership skills more effective—from listening, hiring, and firing to coaching, compensation, benefits, goal setting, accountability, and even organizing one's day.""
Bradford D. Smart, PhD, Author, the Topgrading series, and Coauthor, Foolproof Hiring

""Bill McGill has been masterful in recognizing and delivering on the art of relentless caring. In this book, Bill delivers his message in an easily readable, understandable, and achievable format. His message is timeless yet easy to overlook as a business grows and expands.""
Kevin Merrigan, Chairman, Northrop & Johnson Yacht Brokerage"

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