Ask Like an Auctioneer

How to Ask For More and Get It

By: Dia Bondi

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Hardcover | 14 November 2023

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When we ask, we aim low-asking for what we think we can reasonably get afraid of risking too much, and get nothing at all. The result? We leave money and opportunity on the table.

When we ask, we aim low-asking for what we think we can reasonably get afraid of risking too much, and get nothing at all. The result? We leave money and opportunity on the table.

Communications coach Dia Bondi has helped thousands of women advocate for themselves by making big asks. In Ask Like an Auctioneer, she outlines a six-step framework that will help you strategically and confidently ask for more, maximizing the potential of every ask, every time.

A communications coach for two decades, Bondi works with top CEOs, VC-backed founders, innovators, and creatives to speak powerfully and elevate their impact.

After training as an auctioneer, Bondi translated the strategies she learned from the fundraising auctioneering stage into a program that helps women ask for more in their career and life.

Based on Bondi's wildly successful keynotes and workshops, Ask Like an Auctioneer is an actionable guide that shows you the secret to getting out of your comfort zone and into your "zone of freaking out" (ZOFO). Among other ideas, in this book you will learn to-

Set your reserve
Understand price is a measure of value, not worth
Find the offer in every ask
Take productive action when you get a "no"

Join the thousands of women who are stepping into their ZOFO, asking for more and getting it, and reaching their goals on their own terms.

Industry Reviews

"""Every woman on the planet must read Ask Like an Auctioneer. Dia Bondi undoes centuries of conditioning that told us to stay small and aim low. Her approach is simple and remarkably successful. This book will change lives.""
—Kat Gordon, Founder and CEO, The 3% Movement

""Ask Like an Auctioneer is the gateway to your biggest, boldest dreams, providing you with the tools and perspective to get what you want. Excelling at asking is a skill set that changes lives—and that's exactly what the book delivers on. Dia Bondi breaks down the process of asking in the most actionable and effective ways I've ever seen.""
—Gesche Haas, Founder and CEO, Dreamers & Doers

""Dia Bondi is a force who inspires the reader to take action with confidence through a matter-of-fact, bold, and energetic style of writing. Ask Like an Auctioneer is a fundamental shift in the psychology of how we think and manifest outcomes in order to design our best lives. This book made me want to rethink, redesign, and get up and go for my next big thing.""
—Rob Acker, CEO, Salesforce.org

""As the CEO of Latinas in Tech, I understand the challenges women face in negotiating their worth and bridging the gender pay gap. This empowering book equips women with the strategies and tools to take control of their negotiations, allowing them to secure the recognition and compensation they deserve. With its actionable advice and expert guidance, Ask Like an Auctioneer is a game-changer for women striving for equality in the workplace.""
—Rocío Medina van Nierop, CEO, Latinas in Tech

""For so many of us who have conflated our intrinsic worth (and worthiness!) with how people assign us value, this book is a wicked wake-up call and invitation to rewrite our own estimations. Ask Like an Auctioneer is an elegant and powerful work that unlocks human potential to be more courageous about how we ask and get what we want in our professional and personal lives.""
—Dino Anderson, Chief Culture Officer, Articulate, and Lecturer, Stanford Graduate School of Business"

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