The need to belong is innate and enduring, yet often elusive. Genuine belonging requires a bold approach, one that offers both depth and credibility to the work required from leaders whose organizations are craving a sense of connection, security, and acceptance.
Belonging Rules offers nuanced, direct guidance for navigating both the pre-existing and ever-evolving social and organizational demands of today's workplace. The five rules within, based on extensive research and application, create a framework to dissect and decode the complex, complicated, and controversial issues of the modern workforce.
Executive coach and award-winning management consultant Brad Deutser gives leaders the confidence to address the most critical societal imperative-belonging. His approach doesn't tell leaders what to do, rather he provides leaders with the how to-
Identify the heart of existing power structures and societal mandates
Reframe the impact of inclusion at an individual and organizational level
Challenge and fundamentally redefine the relationship with diverse stakeholders
Leading can be uncomfortable. This guide will empower leaders to shift attention, understanding, and effort toward bridging differences and uniting the "movable middle" which depowers the extremes, driving necessary change and desired performance.
Wall Street Journal Bestseller
Leaders have an unprecedented opportunity to overcome the great disconnect between employers and employees by inviting individuals to become part of something bigger than themselves-to belong.
Belonging Rules gives leaders the tools, knowledge, and confidence to harness belonging to address the workplace's most critical challenges.
The need to belong is innate and enduring, yet often elusive. Genuine belonging requires a bold approach, one that offers both depth and credibility to the work required from leaders whose organizations are craving a sense of connection, security, and acceptance.
Belonging Rules offers nuanced, direct guidance for navigating both the pre-existing and ever-evolving social and organizational demands of today's workplace. The five rules within, based on extensive research and application, create a framework to dissect and decode the complex, complicated, and controversial issues of the modern workforce.
Executive coach and award-winning management consultant Brad Deutser gives leaders the confidence to address the most critical societal imperative-belonging. His approach doesn't tell leaders what to do, rather he provides leaders with the how to-
Identify the heart of existing power structures and societal mandates
Reframe the impact of inclusion at an individual and organizational level
Challenge and fundamentally redefine the relationship with diverse stakeholders
Leading can be uncomfortable. This guide will empower leaders to shift attention, understanding, and effort toward bridging differences and uniting the "movable middle" which depowers the extremes, driving necessary change and desired performance.
Industry Reviews
"""Of particular and specific value to readers with an interest in workplace culture, business management, and organizational leadership, Belonging Rules is an appropriate and highly recommended pick.""
—Midwest Book Review
""In Belonging Rules, Brad Deutser shines a light on what I consider to be one of the most important predictors of long-termsuccess at organizations: belonging . . . This book highlighting belonging, authenticity, and vulnerability is at the intersection of so many crucial issues at work, at home, and in our society.""
—Shawn Achor, New York Times bestselling author of The Happiness Advantage and Big Potential
""I would urge leaders in business to implement Belonging Rules—Brad has done the work and has incredible insights to share.""
—Richard J. Reddick, EdD,Senior Vice Provost for Curriculum and Enrollment and Dean of Undergraduate Studies, The University of Texas at Austin
""Belonging Rules will help us reach a better understanding of not only ourselves, but of the teams, the missions, and the causes of which we are a part. Because at the end of the day, most of us just want to feel like we belong to something bigger than ourselves.""
—Nate Boyer, US Army Green Beret, former NFL player, and Cofounder, Merging Vets and Players
""As a global business that opens the world to people and experiences, belonging is at the center of all we do. The important concepts in the book help to bring diverse people together while celebrating their differences and unique cultures.""
—Lisa Lutoff-Perlo, former CEO, Celebrity Cruises and Vice Chair, Royal Caribbean Group
""In a business defined by wins, football requires an unmatched level of understanding and teamwork. Belonging Rules fearlessly drives the kind of change leaders are not only looking for but demanding. It is a must-have leadership playbook.""
—D. Cal McNair, Chairman and Chief Executive Officer, Houston Texans
""Brad Deutser expertly marries his research with real-world examples to empower leaders to build acceptance and unity in their organizations. The book's five rules challenge traditional notions, providing a roadmap to build a more connected, engaged, and productive workforce.""
—David Eagleman, neuroscientist, best-selling author, and Guggenheim Fellow
""Brad Deutser brilliantly captures this universal human need to belong; why we need it and how to make space for it. A genuine and compelling concept, and the tangible steps to translate it into action.""
—Marissa Orr, former Google & Facebook executive, and bestselling author of Lean Out
""Brad is a master of challenging the status quo and focusing on what is possible through exploring alternate perspectives . . . He creates a map and process that focuses your attention, challenges your convictions, and produces success. It is time for you to start your journey into understanding the power of belonging.""
—Derek van der Merwe, Director of Athletics, Bowling Green State University
""Brad Deutser's thinking is brave, irreverent, and inspirational. Brad is a man of unquenchable curiosity . . . intent on nudging business, our nation, and my students toward enduring solutions. His belonging rules have been instrumental in creating connection and commonality among a diverse group of students and entrepreneurs.""
—Dave Cook, Director, Wolff Center for Entrepreneurship, Bauer College of Business
""Belonging Rules is a must read for corporate America. Deutser's team has conducted thousands of interviews to gain a multidimensional understanding of belonging. Throughout the book, Deutser provides action items which will lead to measurable results.""
—Dr. Laura G. Murillo, President and CEO, Houston Hispanic Chamber of Commerce
""I am constantly impressed by Brad's ability to lead difficult, often uncomfortable, conversations centered around inclusivity and belonging . . . By implementing these belonging rules into my career and personal life, I have been able to successfully work through tough situations and build strong, lasting relationships.""
—Logan Eggleston, Galatasaray Voleybol (Turkey) and 2023 NCAA Women's Volleyball Player of the Year
""Belonging Rules is an inspiring, relevant and executable roadmap! Brad leverages his unique insights and acute awareness of leadership and culture to provide a one-of-a-kind framework to address society's most critical, controversial, and complex issues.""
—Heath Butler, Founder, Urban Capital Network
""In Belonging Rules, Brad has masterfully distilled the most essential elements of belonging into actionable leadership principles. In the work we've done with Brad and his firm over the last few years, these principles have improved our culture and generated tangible results.""
—Dwayne Hyzak, Chief Executive Officer, Main Street Capital Corporation
""Never has the need to belong been so important given that some face the added challenge of proving they belong. Truly all inclusive, from the executive to the new hire, Belonging Rules provides the tools to establish and cultivate a culture of belonging from every perspective.""
—Rick Jaramillo, Bank of America, Market Leader
""In today's divided, polarized world, it's vital that leaders bridge differences and foster genuine connection in the organizations and communities they serve. Brad Deutser offers practical, actionable tools for leaders to apply as they embark on the journey of creating and sustaining belonging.""
—Dr. Mikki Hebl, Martha and Henry Malcolm Lovett Professor of Psychological Sciences and Management and Dr. Eden King, Lynette S. AutreyProfessor of Psychology at Rice University, Co-authors of Working Together: The Science of DEI
""Brad Deutser's Belonging Rules provides both practical and thoughtful approaches to combating ideological, institutional, interpersonal, and internalized forms of oppression rampant in workplaces today. By focusing on inclusion, Brad is helping to humanize the worker experience, critical in supporting successful organizations.""
—Dr. Solange Charas, CEO of HCMoneyball, Lecturer at Columbia University and co-author of Humanizing Human Capital
""Belonging is an essential human need, and in this captivating book, Brad Deutser has beautifully captured the importance of finding one's place in the world. With a blend of personal stories, scientific research, and practical tools, this book offers a powerful exploration of the many facets of belonging . . . This book is a compassionate and insightful guide that will inspire readers to cultivate a sense of belonging in their own lives, businesses, teams, and communities.""
—Matthew Hayes, University of Arizona Senior Associate Athletic Director of Internal Operations, Chief Financial Officer"
