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How to F*ck Up Your Startup : The Science Behind Why 90% of Companies Fail--and How You Can Avoid It - Kim Hvidkjaer

How to F*ck Up Your Startup

The Science Behind Why 90% of Companies Fail--and How You Can Avoid It

By: Kim Hvidkjaer

Hardcover | 15 February 2022

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Kim Hvidkj r was 29 years old when he became a millionaire. Two years later, after a cluster of disasters, he found himself basically broke. Now, having rebuilt his fortune as the founder of several successful enterprises and studied thousands of failed startups, Hvidkj r has become an expert in failure- what it means, what it looks like, and the strategies that business owners can use to prevent it.

In How to F*ck Up Your Startup, he takes us on an entertaining and enlightening journey through the complex patterns of failure in the life cycle of a business, covering-

  • Attitude mistakes
  • Business model missteps
  • Market research snafus
  • Funding and financial blunders
  • Product development errors
  • Organization oversights
  • Sales slip-ups
  • Growing pains

  • Most important, he tackles what to do when your business has gone wrong.

    Hvidkj r fleshes out a tangible, usable blueprint for entrepreneurs looking to learn (the easy way) from the mistakes of businesses gone before. Chock-full of easy-to-follow business lessons that will keep you from f*cking up your startup, this down-to-earth guide offers crucial, actionable advice for seasoned business owners and startup founders alike.

    A masterclass in failure, How to F*ck Up Your Startup is required reading for reaching success.

    WALL STREET JOURNAL BESTSELLER

    Every business owner dreams of success, but the majority of businesses are doomed to fail.

    This book offers a journey through the pitfalls that cause 90% of companies to crash-and the crucial remedies entrepreneurs can use to avoid (or fix) them.


    Kim Hvidkj r was 29 years old when he became a millionaire. Two years later, after a cluster of disasters, he found himself basically broke. Now, having rebuilt his fortune as the founder of several successful enterprises and studied thousands of failed startups, Hvidkj r has become an expert in failure- what it means, what it looks like, and the strategies that business owners can use to prevent it.

    In How to F*ck Up Your Startup, he takes us on an entertaining and enlightening journey through the complex patterns of failure in the life cycle of a business, covering-

  • Attitude mistakes
  • Business model missteps
  • Market research snafus
  • Funding and financial blunders
  • Product development errors
  • Organization oversights
  • Sales slip-ups
  • Growing pains

  • Most important, he tackles what to do when your business has gone wrong.

    Hvidkj r fleshes out a tangible, usable blueprint for entrepreneurs looking to learn (the easy way) from the mistakes of businesses gone before. Chock-full of easy-to-follow business lessons that will keep you from f*cking up your startup, this down-to-earth guide offers crucial, actionable advice for seasoned business owners and startup founders alike.

    A masterclass in failure, How to F*ck Up Your Startup is required reading for reaching success.

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