Congressional Elections

Tables and Figures Preface Authorship and Acknowledgments Introduction Chapter 1 The Strategic Context The Candidate-Centered Campaign The Institutional Framework Political Culture Campaign Technology The Political Setting Recent Congressional Elections Chapter 2 Candidates and Nominations Strategic Ambition Passing the Primary Test Nominations, Elections, and Representation The Senate Chapter 3 The Anatomy of a Campaign Campaign Organizations Campaign Budgets Senate Campaigns Chapter 4 The Parties Campaign National Agenda-Setting National, Congressional, and Senatorial Campaign Committees Strategy, Decision-Making, and Targeting Campaign Contributions and Coordinated Expenditures Campaign Services Outside Campaigns The Impact of Party Campaigning Chapter 5 The Interests Campaign Organizing for Electoral Influence Strategy, Decision-Making, and Targeting PAC Contributions Campaign Services Outside Campaigns The Impact of Interest Group Activity Chapter 6 The Campaign for Resources Inequalities in Resources House Incumbents House Challengers Candidates for House Open Seats Senate Campaigns Single-Candidate Super PACs and 501(c) Organizations Female Candidates, Political Movements, and Campaign Fundraising Chapter 7 Campaign Strategy Voting Behavior Voters and Campaign Strategy Gauging Public Opinion Voter Targeting The Message Chapter 8 Campaign Communications Television Advertising Radio Advertising Newspaper Advertising Direct Mail and Newsletters Telephone Calls Digital Advertising Free Media Attracting Coverage Fieldwork The Importance of Different Communications Techniques Outside Campaigns Chapter 9 Candidates, Campaigns, and Electoral Success House Incumbent Campaigns House Challenger Campaigns House Open-Seat Campaigns Senate Campaigns Claiming Credit and Placing Blame Chapter 10 Elections and Governance The Permanent Campaign A Decentralized Congress Political Parties as Centralizing Agents Responsiveness, Responsibility, and Public Policy Chapter 11 Campaign Reform The Case for Reform Obstacles to Reform The BCRA and the DISCLOSE Act The NVRA and the HAVA Some Ideas for Reform Notes Name Index Index