Advertising in the Digital Age : Theories and Practices - Sevil Yesiloglu

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Advertising in the Digital Age

Theories and Practices

By: Sevil Yesiloglu, Joyce Costello

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Paperback | 8 April 2024

At a Glance

Paperback
304 Pages

Dimensions(cm)
24.41 x 16.99 x 1.63

Paperback

$94.60

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With a digital media focus, Advertising shows what contemporary media theory means for the practice of advertising across digital platforms. The authors will provide the reader with an understanding of today's media environment and how it ties to the reality of working across promotional media industries. Applicable to both business and media schools, the text ties theory and concepts to a broad conception of practice to go beyond other books that focus on 'creativity' in advertising.

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