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How to Do Qualitative Interviewing - Bethany Rowan Morgan Brett
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How to Do Qualitative Interviewing

By: Bethany Rowan Morgan Brett, Kathryn Wheeler

Paperback | 27 November 2021

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Whether you are new to interviewing and working toward an undergraduate dissertation or refining your fieldwork as you complete a research project, this book contains everything you need to know for successful qualitative interview data collection.

Organised around practical hints, reflexive tasks, bite-sized pieces of information and original case study material, the authors' candid accounts of their research experiences help you approach qualitative interviewing with transparency, consistency and confidence.

It walks you through how to:

  • Decide if interviews are the right tool for your project
  • Turn your research ideas into well-phrased interview questions
  • Navigate ethical review and informed consent
  • Recruit participants
  • Choose an effective interview style
  • Adapt your methods for different populations
  • Transcribe and analyse your data.
Industry Reviews
This should be the go-to handbook for any qualitative researcher. A robust academic foundation is illuminated by intriguing and involving examples, allowing the reader to participate in rather than merely observe the research journey. -- Valerie Will This remarkable book provides an outstanding guide to the complex art of interviewing. It dispels myths that interviews are an 'easy' or 'natural' process and takes readers on a step by step journey to vastly improving their skills. It is ideal for researchers and students alike. -- Roisin Ryan-Flood This lively, engaging and comprehensive guide offers the research student exactly what they need to design an interview-based project. Combining practical advice with theoretical ideas, ethical debates and personal reflections, Morgan Brett and Wheeler take the reader on a rich, robust and rewarding journey. -- Susie Scott

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