Dynamics of Media Editing

Preface Acknowledgments About the Author Chapter 1: Audience-Centric Editing Editing for an audience VIEW FROM A PRO: Brody Karmenzind Media users today How to define your audience HELPFUL HINTS: How to Figure out Who Is in Your Audience What attracts an audience? The Big Three Chapter 2: Editors as Leaders and Managers Preparing to be an editor The job of an editor HELPFUL HINTS: Checklist of Important Skills VIEW FROM A PRO: Penny Fisher The editor as a manager HELPFUL HINTS: Define Your Leadership Style Coaching writers The Big Three Chapter 3: Law and Ethics Freedom of the press and common misconceptions of it Libel VIEW FROM A PRO: Frank LoMonte Techniques to avoid libel concerns Defenses against libel HELPFUL HINTS: How to Determine if Something Is Opinion Communications Decency Act Invasion of privacy Copyright Online limits to liability HELPFUL HINTS: The Steps Under Ocilla Creative Commons Ways to Avoid Copyright Concerns The Big Three Chapter 4: Ethics Ethics defined Models of ethics Audience standards and the Breakfast Test Establishing rules and guidelines HELPFUL HINTS: Defining Types of Information and Sources Management and ethics VIEW FROM A PRO: Allison Hantschel Sansone Working with staff members The balancing act Visual ethics An ethical thought process The Big Three Chapter 5: Punctuation End Marks That Stop Internal marks that pause HELPFUL HINTS: Defining Key Terms VIEW FROM A PRO: Brian Cleveland Specialty marks that explain HELPFUL HINTS: The 5-Minute AP Style Guide The Big Three Chapter 6: Improving sentences and using proper grammar How to tighten writing HELPFUL HINTS: Weak Adjectives and Adverbs HELPFUL HINTS: Empty Phrases Correct usage VIEW FROM A PRO: Chris Drosner Irregular verbs Problem pronouns Prepositions The Big Three Chapter 7: Editing for the bigger picture Editing for the bigger picture HELPFUL HINTS: Questions Regarding Accessibility The editing process Editing versus fixing The first pass The deeper edit VIEW FROM A PRO: Reed Fischer Cutting copy Filling holes How to criticize effectively The Big Three Chapter 8: Headlines How headlines work HELPFUL HINTS: How to Write an Audience-Centric Headline HELPFUL HINTS: Basic Terms of Headlines The core of a good headline HELPFUL HINTS: Headlines and Style Things to do before writing a headline VIEW FROM A PRO: Lindsay Powers Key Elements of Writing a Headline HELPFUL HINTS: Mistakes That Can Lead to Bad Headlines Things to do after writing a headline HELPFUL HINTS: Headline Checklist SEO and headlines The Big Three Chapter 9: Photography Elements of a quality image HELPFUL HINTS: Shots and Values Working with photographers VIEW FROM A PRO: Will Vragovic Improving images as an editor HELPFUL HINTS: Types of Photos Caption writing The Big Three Chapter 10: Information Graphics Basic Things a Graphic Should Do HELPFUL HINTS: The Anatomy of a Good Graphic The spectrum of graphics VIEW FROM A PRO: Kori Rumore The Big Three Chapter 11: Publication Design Basic principles associated with design Design considerations for color and background HELPFUL HINTS: Color Theory Type HELPFUL HINTS: Type terms VIEW FROM A PRO: Kyle Ellis Photos, graphics and other visuals HELPFUL HINTS: Gestalt Principles Creating your pages HELPFUL HINTS: Design disasters to avoid The Big Three Chapter 12: Editing for News Important editing issues related to news VIEW FROM A PRO: Amy Fiscus Story assignments HELPFUL HINTS: Beat Reporting Content consideration Hyperlinking HELPFUL HINTS: Thinking about Linking Basic rules for linking The Big Three Chapter 13: Social media Social media defined Why Is Social Media Valuable? Building a social media audience HELPFUL HINTS: Tips for Tweeting Social networking sites Social news sites VIEW FROM A PRO: Kelli Bloomquist Web comments Disadvantages of social media The Big Three Chapter 14: Editing for Public Relations What Is PR? Microediting in PR VIEW FROM A PRO: Elizabeth Connor Editing to accentuate the key elements of persuasive writing HELPFUL HINTS: Key Elements to Include for News Releases Advocacy The Big Three Chapter 15: Editing and marketing Marketing basics Editing for copy writing Marketing your own organization digitally HELPFUL HINTS: A Look at Analytics VIEW FROM A PRO: Eve Peyton Search engine optimization How to optimize your site Social media marketing The Big Three Glossary Notes Index