Qualitative Research in Business and Management - Michael D Myers

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Qualitative Research in Business and Management

By: Michael D Myers

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Paperback | 1 December 2019 | Edition Number 3

At a Glance

Paperback
364 Pages

Edition Type
Revised

Dimensions(cm)
22.5 x 18 x 2

Paperback

RRP $145.00

$135.75

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This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published.

Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.

Industry Reviews

Qualitative Research in Business and Management is an accessible and well-structured introduction in qualitative research. Myers clearly explains the main concepts and principles of qualitative research, illustrating them with recent examples from top journals. Being concise and comprehensive, I consider this the best textbook in the field. -- Inge Bleijenbergh

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