Digital Media and Innovation : Management Strategies for Communication Industries - Richard A. Gershon

Instant online reading.
Don't wait for delivery!
Go digital and save!

Digital Media and Innovation

Management Strategies for Communication Industries

By: Richard A. Gershon

Write A Review

Paperback | 7 March 2016

At a Glance

Paperback
280 Pages

Dimensions(cm)
25.4 x 17.78 x 1.5

Paperback

$185.90

or 4 interest-free payments of $46.48 with

Ships in 5 to 7 business days

Digital Media and Innovation offers an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and highly differentiated products and services.

Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In a word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle.

This book will introduce current and future media industry professionals to the people, companies, and strategies that have embraced innovation to introduce new products and business models to thrive in the digital age.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $0.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.