Quantitative Research in Communication

1. Introduction to Quantitative Research An Overview of Quantitative Research Steps in Quantitative Research An Overview of the Book 2. Using Statistics in Quantitative Research Types of Statistics The Logic of Hypothesis Testing Writing Results Sample SPSS Output 3. Independent Samples or Students t-Test Understanding the Independent Samples t-Test Calculating the Independent Samples t-test Assumptions of the t-Test Using Computer Programs to Calculate t-Tests Interpreting Results of an Independent Samples t-Test The Independent Samples t-Test in Communication Research Sample SPSS Printouts 4. ONEWAY Analysis of Variance Understanding the ONEWAY ANOVA Calculating a ONEWAY ANOVA Assumptions of the ONEWAY ANOVA Using a Computer to Calculate ONEWAY ANOVA Interpreting the Results of a Significant ONEWAY The ONEWAY ANOVA in Communication Research Sample SPSS Printouts 5. Factorial ANOVA Understanding the Factorial ANOVA Calculating the Factorial ANOVA Assumptions of ANOVA Using Computer Programs to Calculate Factorial ANOVAs Interpreting the Results of a Significant ANOVA The Factorial ANOVA in Communication Research Sample SPSS Printouts 6. Analysis of Covariance Understanding the Analysis of Covariance Assumptions of the ANCOVA Interpreting the Results of ANCOVA Concluding Comments of ANCOVA The ANCOVA in Communication Research Sample SPSS Printouts 7. Multivariate ANOVA Multivariate Design Repeated Measures The MANOVA in Communication Research Sample SPSS Printouts 8. Chi Square-Statistic Understanding the Chi-Square Statistic Calculating a Chi-Square Assumptions of the Chi-Square Statistic Using Computer Programs to Calculate a Chi-Square Interpreting the Results of a Significant Chi-Square Statistic The Chi-Square in Communication Research Sample SPSS Printouts 9. Simple Bivariate Correlation Understanding the Correlation Coefficient Calculating the Correlation Coefficient Assumptions of the Correlation Coefficient Using Computer Programs to Calculate Correlation Coefficients Interpreting the Results of a Correlation Correcting for Various Artifacts The Correlation Coefficient in Communication Research Sample SPSS Printouts 10. Multiple Regression Understanding Multiple Regression Calculating a Multiple Regression Assumptions of Multiple Regression Using Computer Programs to Calculate Regression Interpreting the Results of a Multiple Regression Multiple Regression in Communication Research Sample SPSS Output 11. Factor Analysis The Purpose of Factor Analysis Exploratory Factor Analysis (EFA) Confirmatory Factor Analysis (CFA) Factor Analysis in Communication Research 12. Advanced Modeling Techniques Understanding Advanced Modeling Describing the Model Understanding the Test Two Methods of Analysis Other Advanced Modeling Approaches Path Analysis in Communication Research 13. Meta-Analysis The Mathematical Argument for Meta-Analysis The Practical Argument for Meta-Analysis The Structure of Writing a Meta-Analysis Meta Analysis in Communication Research Appendix A: Critical Values for the t Statistic Appendix B: Critical Values for the Chi Square Statisic Appendix C: Critical Values for the F Statistic Appendix D: Critical Values for the r Statistic