Start Now

By: Alberto Zandi

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Paperback | 28 January 2027

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You don’t need experience. You don’t need the perfect idea. You don’t need permission. You just need to start.

Too many of us have an idea we never act on. We tell ourselves we need more money, more knowledge, more confidence or simply more time.

Alberto Zandi believes the opposite. The best way to become an entrepreneur is to begin.

Alberto started his first business in his early twenties. Today, he is the co-founder of one of the UK’s fastest-growing hospitality groups and host of Thriving Minds, where he has spoken to some of the world’s most exciting entrepreneurs, creators and innovators about what it really takes to succeed.

In Start Now, he brings together everything he has learned about turning an idea into a business: finding and testing your idea, raising money, choosing the right people, building a brand, making difficult decisions, surviving failure and staying resilient when things don't go to plan.

Practical, inspiring and refreshingly honest, Start Now shows that entrepreneurs aren't born. They're made.

Stop waiting until you're ready. Start now.

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