Routledge Research in Cultural and Media Studies

Early Twentieth-Century Transmedia Story Worlds

By: Matthew Freeman

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Hardcover | 7 December 2016 | Edition Number 1

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Hardcover
222 Pages

Dimensions(cm)
22.86 x 15.24 x 1.42

Hardcover

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Tracing the industrial emergence of transmedia storytellingâ"typically branded a product of the contemporary digital media landscapeâ"this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.

Industry Reviews

"This book is an important contribution to the study of transmedia storytelling. With the aim to historicise transmedia storytelling, it offers an original point of view on the topic. In these pages transmedia practices become key to re-reading in an innovative way the history of twentieth century popular culture." --Paolo Bertetti, University Of Siena, Italy

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