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Rethinking Marketing : Towards Critical Marketing Accountings - Douglas Brownlie

Rethinking Marketing

Towards Critical Marketing Accountings

By: Douglas Brownlie (Editor), Michael Saren (Editor), Robin Wensley (Editor)

Hardcover | 1 December 1998

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`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management

This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .

Industry Reviews
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management

You Can Find This Book In

Non-FictionSociety & CultureSocial Issues & ProcessesConsumerismBusiness & ManagementSales & MarketingMarket ResearchSociology & AnthropologySociologySocial Research & Statistics

Other Editions and Formats

Paperback

Published: 30th December 1998

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