Cases in Marketing

Name: Cases in Marketing
Brand: SAGE PUBLICATIONS
Price: 459.75 AUD
Availability: BackOrder

By: Stig Hartmann (Editor)

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Hardcover | 15 January 1998

At a Glance

Hardcover
224 Pages

Dimensions(cm)
23.4 x 15.6 x 1.91

Hardcover

RRP $463.00

$459.75

or 4 interest-free payments of $114.94 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers.

Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring studentsâ² analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis.

Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.

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