Services Marketing and Management

By: Audrey Gilmore

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Hardcover | 15 May 2003

At a Glance

Hardcover
216 Pages

Dimensions(cm)
24.41 x 16.99 x 1.42

Hardcover

$396.00

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Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.

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