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On Media Violence

By: W. James Potter

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Hardcover | 30 September 1999

At a Glance

Hardcover
312 Pages

Dimensions(cm)
22.86 x 15.24 x 1.91

Hardcover

$298.10

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This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?

Divided into four parts, the book reviews research on media violence; re-examines existing theories of media violence; considers methodological tools used to assess media, and introduces the concept of Lineation Theory, a perspective and new theoretical approach explaining media violence.

Industry Reviews

"This solid work of scholarship not only reviews existing theories of media violence, including effects of exposure to violence and data on violent television content, but it carefully leads the reader through a 'reconceptualizing' process (including chapters on violence, schema and context, levels of analysis, development, effects, risk and the industry's perspective) and rethinking of effects and content analysis methodology." * MEDIA ETHICS *

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