Communication Planning : An Integrated Approach - Sherry Devereaux Ferguson

Instant online reading.
Don't wait for delivery!
Go digital and save!

Communication Planning

An Integrated Approach

By: Sherry Devereaux Ferguson

Write A Review

Hardcover | 1 August 1999

At a Glance

Hardcover
280 Pages

Dimensions(cm)
22.86 x 15.24 x 1.75

Hardcover

$430.10

or 4 interest-free payments of $107.53 with

Ships in 5 to 7 business days

The nature of the communicator's job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents.

With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management.

This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.