Analyzing and Reporting Focus Group Results : Focus Group Kit, 6 - Richard A. Krueger

Instant online reading.
Don't wait for delivery!
Go digital and save!

Analyzing and Reporting Focus Group Results

By: Richard A. Krueger

Write A Review

Paperback | 24 July 1997

At a Glance

Paperback
160 Pages

Dimensions(cm)
25.4 x 17.78 x 0.86

Paperback

$188.10

or 4 interest-free payments of $47.02 with

or

Ships in 5 to 7 business days

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.