Get Free Shipping on orders over $79
Research Paradigms, Television, and Social Behaviour - Joy K. Asamen
eTextbook alternate format product

Instant online reading.
Don't wait for delivery!

Go digital and save!

Research Paradigms, Television, and Social Behaviour

By: Joy K. Asamen (Editor), Gordon L. Berry (Editor)

Paperback | 14 October 1997

At a Glance

Paperback


$253.00

or 4 interest-free payments of $63.25 with

 or 

Ships in 7 to 10 business days

Research Paradigms, Television, Social Behavior is a unique book that is designed to provide an understanding of television research from both the quantitative and qualitative perspectives. The volume provides a systematic analysis of the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The book is useful for both undergraduate and graduate students because it presents information in a straightforward and engaging style, as well as provides concrete step-by-step examples of how to conduct major research and evaluation projects involving this medium. The book is also important for seasoned scholars and researchers, as well as professionals in the media industry.

More in Psychological Theory, Systems, Schools of Thought & Viewpoints

Behave : The Biology of Humans at Our Best and Worst - Robert M Sapolsky
Make It Stick : The Science of Successful Learning - Peter C. Brown
Dopamine Nation : Why our Addiction to Pleasure is Causing us Pain - Anna Lembke
Man's Search For Meaning - Viktor E Frankl

RRP $16.99

$14.75

13%
OFF
Man & His Symbols - C. G. Jung

RRP $18.99

$17.75

Stalking the Wild Pendulum : On the Mechanics of Consciousness - Itzhak Bentov
The Red Book : A Reader's Edition - C. G. Jung

RRP $82.95

$60.75

27%
OFF
Memories, Dreams, Reflections : Vintage - Carl G. Jung
Quiet : The Power of Introverts in a World That Can't Stop Talking - Susan Cain