But Wait, There's More...

A History of Australian Advertising, 1900-2000

By: Robert Crawford

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Paperback | 1 January 2008 | Edition Number 1

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300 Pages

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23.5 x 15.88 x 1.91

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But Wait,There's More ... provides a unique insight into the place of advertising in Australian society.

Catchy phrases, chants at cricket matches and jingles which consumers just can't get out of their heads-the best advertising stands out because it is creative, clever and, most importantly, funny.

Advertising in Australia can be traced back to the early 1900s, when spruikers wooed the public with appeals to vanity, health and patriotism. By the time Australia had endured two World Wars, the Depression, economic downturns, political upheavals and direct confrontations, the advertising industry had not only survived, but had become a multi-billion dollar industry, with an enormous influence over people's everyday lives and their spending habits.

But Wait, There's More. is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals. It follows the admen and adwomen who worked to convert their audiences into consumers and examines their ongoing quest for legitimacy in the face of new technologies and an increasingly sophisticated and media-savvy audience.

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Foreword	p. iii
List of Abbreviations	p. viii
Acknowledgements	p. x
Introduction	p. 1
Lone Conmen or United Admen?: The Advertising Industry from 1900 to the 1920s	p. 6
Adman is Not a Dirty Word: Famous Admen from 1900 to 1950	p. 33
The Modern Scientists: The Advertising Industry in the 1920s	p. 44
Dealing With Depression: The Advertising Industry in the 1930s	p. 65
Tooth's: The Modern Marketer: Case Study of Tooth's Marketing Strategies in the 1930s	p. 86
War and Peace: The Advertising Industry from 1939 to 1955	p. 101
The Lucky Industry?: The Advertising Industry from 1956 to 1970	p. 125
A Nice Profession for Women: Women in Advertising	p. 150
Creativity and Control: The Advertising Industry in the 1970s	p. 168
Taking on the World: The Advertising Industry in the 1980s	p. 190
On to Bigger and Better Things: Famous Admen from 1950 to 2000	p. 213
Just Another Business...: The Advertising Industry in the 1990s	p. 232
Coda: Back to the Future	p. 254
Notes	p. 261
Bibliography	p. 284
Index	p. 293
Table of Contents provided by Ingram. All Rights Reserved.

But Wait, There's More...

A History of Australian Advertising, 1900-2000

At a Glance

Paperback

Shipping

How to return your order

Defective items

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