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Computer-Mediated Relationships and Trust : Managerial and Organizational Effects - Linda L. Brennan

Computer-Mediated Relationships and Trust

Managerial and Organizational Effects

By: Linda L. Brennan, Victoria E. Johnson

Hardcover | 31 August 2007

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The recent, rapid emergence of the virtual organization has added new dynamics and challenges to the context of relationships between organizational managers and their employees, customers, and other constituents. Computer-Mediated Relationships and Trust: Managerial and Organizational Effects provides an exhaustive collection of leading research on trust within the context of computer-mediated relationships through review of the existent work on trust from multiple scholarly disciplines, and introduces trust in a third dimension. Addressing a complete set of issues and challenges intrinsic to the virtual-organization domain--such as managing remote workers, selling products to unseen consumers, technology-mediated relationships with other organizations, and more--this book provides libraries with an authoritative reference to the most pressing issues facing organizations as they strive to establish trust in virtual environments.

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