Preference Pollution

How Markets Create the Desires We Dislike

By: David George

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Paperback | 17 March 2004

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Seldom considered is whether markets do an adequate job of shaping our tastes. David George argues that they do not, and that the standard economic definition of efficiency can be used to demonstrate that the market ignores people's desires about their desires. He concludes that markets perform poorly with respect to second-order preferences, thus worsening the problem of undesired desires. The book further investigates changes in perceptions and public policy toward such activities as gambling, credit, entertainment, and sexual behavior.
David George is Chair and Professor Economics, LaSalle University.

Industry Reviews

"We often find ourselves doing things we really would prefer not to do. George shows how our 'better selves' get distorted--marketing ploys get us to eat too many Big Macs, gamble, and buy stuff we can't afford. Our deeper preferences say, 'Don't want these things!' but our impulses, helped by market forces, push us to lose our self-control."
"We often find ourselves doing things we really would prefer not to do. George shows how our 'better selves' get distorted--marketing ploys get us to eat too many Big Macs, gamble, and buy stuff we can't afford. Our deeper preferences say, 'Don't want these things!' but our impulses, helped by market forces, push us to lose our self-control."

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